Many, many years ago, Eisaku Noro took a leap of faith. Trusting his experience and knowledge, his instincts and determination, he envisioned creating a yarn like no other. So many exuberant entrepreneurial moments like this end without success, but not this one. We can only imagine how hard Mr. Noro worked to market a yarn so overtly individual and carve a growing niche in a hand-knitting market dominated by single-color balls and skeins.
Speaking for the knitters and crocheters of the world, we say: Bravo, Mr. Noro! Your vision inspires us: We are mesmerized as stitch after stitch forms and falls from our needles and hooks. We expect the unexpected, crave the next colour, and are often hopelessly addicted. We congratulate the talented designers who embraced the unique qualities of Noro yarns, experimented with shape and form, colour and construction, and created such inspiring results.