TOFT began in September 2006 at the dawn of the handmade, do-it-yourself craft resurgence in Britain. Toft is the name of the small Warwickshire hamlet in which the business operates and from which the brand takes its name. Since 2006 the brand has organically grown from small family beginning to become a dynamic player in the contemporary craft and lifestyle market.
Alongside the development of TOFT yarns, came the creation of Kerry Lord's best-selling book Edward's Menagerie. During the last weeks of her pregnancy with her son Edward in 2012, Kerry taught herself to crochet and made a toy elephant for her new baby. This began the collection of amigurumi animals (of which there are now over 200!) which is now a phenomenon in the global craft industry. Edward's Menagerie began as an ebook that was exclusive to TOFT until 2014 when it was turned into a book and appeared on the shelves of bookshops all around the world. Since then Kerry has designed hundreds more crochet patterns and produced an additional four books: Edward's Menagerie: Birds (2015), Edward's Imaginarium (2016), Edward's Emporium (2017), and Edward's Menagerie: Dogs (2018). Although bursting with different patterns, each book contains projects which are suitable for complete beginners and is arranged into set 'levels' so that people can move through each book and grow their skills along the way.