Collection: Yarn Brand - Wool Couture

Founded in Yorkshire in 2016 by Claire and Ali Gelder, Wool Couture is built on the belief that everyone can experience the joy of making. Claire discovered first-hand how crafting could support mental health and wellbeing — the calming effects of making, the mindfulness, and the satisfaction of creating something with your own hands. That personal experience sits at the heart of everything the brand does.

After appearing on Dragons' Den in 2017 and securing investment from two Dragons, Wool Couture has grown while staying true to its core mission: making traditional crafts accessible, enjoyable, and inspiring. We're proud to stock a selection of their quality yarns and kits, chosen to help you slow down, reconnect with your creativity, and enjoy making something by hand.